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Branded Entertainment: Product Placement And Brand Strategy In The Entertainment Business
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by dif
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history & development of product placement; advantages of this form of brand advertising; & methods employed by dif
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